Cake Trend: Vintage Book Typography

Today we’re taking a look at another trend in cakes that is gaining popularity….only, I’m not sure what to call it.  After much debate, I’ve finally given it the label of Vintage Book Typography.  Wait, vintage what – what?  Yes, you read that correctly.  Typography is the art of arranging letters in order to create visible language.  Whether it is printed, cursive or calligraphy, UPPER CASE or lower case, the written word is both powerful and fascinating!  And I absolutely love how it is popping up in all aspects of design, including cake!  Whether it’s pages pulled from a classic book, old newspapers or love letters, vintage typography adds a uniquely romantic feel to any design.

Our first featured design was created by the talented Lori Hutchinson, owner and artist behind The Caketress in Toronto.  This elegant 5-tier wedding cake is simply stunning!  Alternating tiers are made to look like written text pulled from the pages of a novel.  Gorgeous gumpaste flowers include both soft, romantic pink blooms and ranunculas made of ‘vintage book pages’.  As an unexpected touch of whimsy… hidden among the flowers is a little book mouse!  From the tiers of scrolling text to the book mouse’s smart little glasses, you’re going to love this Vintage Book Typography Cake!

Vintage Book Typography Cake Trend

Lori shares some thoughts about this cake she created for her clients, Liz and Nick…

“They wanted their cake to be romantic but with a quirky twist. Their reception was at Bellvue Manor, The Library room.  So their decor was surrounded around a novel theme.  For the pumpkin flavored cake, we designed it to look like written vintage pages.  The gumpaste ranunculas-like flowers also look like they were made out of book pages.  I added cute book mice hiding in the floral bouquets for an unexpected playful twist.”

Vintage Book Papers

Vintage Book Papers

Vintage Book Papers

So whether you agree with my name for this trend or not… I think we all can agree that this cake is a winner!  It’s a perfect example of how to include written text into a cake design.  A huge thank you to Lori Hutchinson of The Caketress for sharing her stunning Vintage Book Typography Cake with us today.  Just like a good book, I’m captivated and can’t look away!

Intrigued and want to see more?   Watch for more examples of this vintage book, newspaper, written text, typography-inspired cake trend in upcoming posts!

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Carrie Sellman , Founder & Editor

Carrie Sellman is the Founder & Editor of The Cake Blog. Her work has been published in BRIDES Magazine, Country Living Magazine and featured online at People, Today, Cosmopolitan, Glamour, Redbook, Real Simple, TLC, The Cooking Channel and more.


  1. 2

    Liz says

    Lori created this cake just for my wedding and I must say it was just as delicious in flavour as it was to look at. :) Everyone absolutely LOVED it!!
    Thanks for making our cake so special!!

  2. 6

    Joan says

    Please, please tell me how you got the print onto the fondant without smearing and sudging or streaching it out of porportion! It’s beautiful.

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