Here are some helpful tips to make your cake stand out from the crowd…. and get featured!
1. This first ‘tip’ may seem like a no-brainer, but still needs to be said. Follow the submission guidelines. Duh, right? I wrote them for a reason. Because I receive so many beautiful cakes, you can increase your chances of being featured by merely following the guidelines provided. Your gorgeous cake may get buried on the schedule due to missing information. Gather everything into one place and then submit it. Photos, quote from the baker, vendors, urls, etc. Find the full check list here.
2. Cakes should be relevant for the current season. Even if it is the most stunning cake and you’ve put together a perfect submission… a winter cake doesn’t work for a post in July. If it is the most amazing winter cake ever, and you really want it to be featured, save it until November. Then send it on over. (Keep in mind Tip #4).
3. Once a cake is eaten, it is only as beautiful as the photograph that captured it. Blogs (and readers) are very visual. Clear, well edited photography is a must. I cannot stress this point enough. Professional photos are not required but good photos are. Keep back grounds neutral, settings appropriate or blurred. Backgrounds with mixing bowls, stacks of cake pans and a kid licking the spoon do not make for good posts (you think I’m kidding but I’ve seen it all). One of the best things you can do for your cake business is to make friends with a talented photographer or buy a entry level DSLR camera and start learning. Another avenue is to keep in touch with your customers (good for business in many ways) and the photographers at the events where your cake is served. To recap, good photography is KEY!
4. While it is not required, the best posts come from new, original cakes that debut on our site. If your cake is part of a larger event or photo shoot featured on a bridal blog, party blog, etc., just make sure to include that information in your submission. This will not prevent your work from being featured. But I do like to let readers know where they can go to find the rest of the event details. If a reader loves the cake, she might also love the flowers, favors, etc. We’ll simply include a link in the credits to the other write up so that readers can also swoon over the non-cake related details. That being said, if your design has been pinned 1000 times and plastered all over Facebook then it’s probably already had its time to shine. Congrats! And we’ll catch your next cake.
5. Remember that there is a real person on the other side of your emails, submissions and comments. I’ve come to know and love many of the cake artists featured on this site. Talented individuals who are pleasant and easy to work with are remembered and called upon when special projects arise.
It is my pleasure to feature your beautiful creations and I look forward to working with each and every one of you! ~ Carrie