Robin Martin started Gateaux Inc. in 1995 after leaving her job as a photographer. Photography involved working evenings and weekends, and as a newlywed, she wanted to actually see her husband from time to time. Being the “brilliant” 25 year old that she was, she decided to make that happen by opening her own wedding cake business (insert laugh track here).
With no formal training, she headed to the book store and quickly started to absorb as much about baking and decorating as she could. With a trade agreement with a local church, exchanging the use of their licensed kitchen for treats for their events, she built up her business, meeting potential clients at their homes and delivering boxes of cake samples to those clients on a monthly “sample day”. Three years later, she opened the doors at her own cake shop and hired her first employee.
Nineteen years later, she still rarely sees her husband, but has created the business of her dreams.
In 1997, Robin was invited to bring a cake to Modern Bride Magazine in New York where it was featured in an article alongside many of her cake idols. A year later, her work was featured in Bride’s Magazine. In 2012, she was honored to create Betty White’s 90th Birthday cake in a collaboration with Betty Crocker. She created a tiny frosting version of Betty’s beloved dog “Pontiac” to hide among the rosette cake topper. This created a long-standing tradition at Gateaux Inc. where clients include a sugar figurine of their pet and 100% of the cost of the frosting pooch is donated to the ASPCA. Betty White reacted as hoped, using the photo of her discovering little Pontiac on her cake as the only photo she shared the following night on the Jay Leno Show.
After turning down several opportunities to compete on The Food Network Challenge, Robin finally accepted and competed in The Doctor Seuss Challenge, where she won the Silver Medal. She was later cast in a reality show called “Amazing Wedding Cakes” which gave a behind the scenes look at her business. After hearing from other bakeries and decorators across the globe asking about the techniques she used on the show, she opened evilcakegenius.com to sell her cake stencils and decorating products.
Gateaux Inc. has been featured on the Food Network and in Brides Magazine, Modern Bride, Grace Ormonde Wedding Style, Town and Country Weddings, People Magazine and on the reality show “Amazing Wedding Cakes”.
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