Lauren has had a sweet tooth as long as she can remember and became fascinated with cupcakes at an early age during weekend trips to a local bakery. She was always drawn to the traditional yellow cupcake with buttercream frosting and of course the one with the most rainbow sprinkles! She often eats cupcakes for breakfast! A collector of cake decorating books and pretty cake pedestals, her husband jokes she is slowly taking over the kitchen with her baking tools one shelf at a time.
She started the blog Crave. Indulge. Satisfy. in 2009 after taking several cake decorating classes which really sparked her passion for baking. Over the past 5+ years of recipe testing, decorating, styling and photographing sweets for her blog she decided to take a leap of faith and turn her hobby and love of sugar and parties into a career with her new business ellenJAY – stylish events and sweets. The dream for this business came after she styled, decorated and baked all the sweets for her son’s “Bow Tie & Mustache” 1st birthday bash. After receiving an overwhelming response from people seeing his party pictures online, she decided this was the path she was meant to take. She loves creating custom sweets and decorations for all of life’s special occasions.
Lauren is a mom to her wild and crazy 2 year old little boy Sam and a wife to her #1 taste tester Randolph. She lives in Mobile, AL.
MORE FROM LAUREN:
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More