Carrie Sellman : Founder & Editor

Carrie Sellman is the Founder and Editor of The Cake Blog, an inspirational site celebrating cake since 2008.  With over a half-million hits each month, The Cake Blog is the premier spot to see and be seen in the world of cake and desserts.  Featuring cupcakes, recipes, DIYs and dessert tables from your favorite bakers.  And of course, let’s not forget the cake!  Because it’s simply not a party without a cake!

Baking since childhood, Carrie fell in love with cake design during her own hunt for the perfect wedding cake.  She said goodbye to her corporate career in software development and learned everything she could about cake.  After owning her own cake shop for several years, Carrie now combines her love of baking, parties and technology as the editor of The Cake Blog.  It is a dream come true to work with today’s top bakers, celebrating their talent and showcasing their skills each and every day on the blog.  She takes pride in providing opportunities and helping careers to flourish.  Carrie hopes brides, party-planning moms and cake lovers everywhere find their perfect cake on The Cake Blog.

Carrie is a full time mother to her 3 year old daughter, Sadie, and is happily married to her best friend and husband of 13 years.  She blogs early in the morning and late at night.  Her baking projects are made immensely sweeter (and a tad longer) with the help of her toddler assistant.

 

Carrie’s work has been published on the cover of Country Living Magazine and in the pages of Brides Magazine and The Bride and Bloom Magazine. Her work has also been featured on popular websites such as People, Today, Country Living, Glamour, Cosmopolitan, Seventeen, Real Simple, Redbook, DIY Network, TLC, The Cooking Channel and numerous blogs.

Carrie Sellman Press

 

MORE FROM CARRIE:

Easy Easter Basket Cake | a DIY by Carrie Sellman of TheCakeBlog.com DIY Easter Basket CakeOkay friends, are you ready for new cake tutorial? I'm starting to think I have a thing for Easter cakes. You may have caught my Chocolate Bunny Cake from last week or my Speckled Egg Cake from last year. Well, today I have another new springtime cake for you. This time we're taking old-school basketweave and giving it a sleek and modern update. Inspired by the beautiful grapevine baskets that I keep seeing in my favorite stores. You know the baskets I'm talking about, right? Thin spindly branches intertwined in a messy yet uniform way. Today's cake is a new spin on basketweave requiring no special tools, no special tips, no tedious piping. It's quick and simple yet can easily hold its own at your Easter table. It's a new kind of Easter Basket Cake, and I hope you enjoy!

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DIY Chocolate Easter Bunny Cake | Carrie Sellman for TheCakeBlog.com DIY : Chocolate Easter Bunny CakeSpring is officially here and little signs of growth and renewal are sprouting up everywhere.  Easter is just three weeks away and the white ceramic bunnies in my living room have been ready for weeks.  If you haven’t noticed by now, I love holidays.  I love the planning, the decorating, the celebrating, and of course, […]

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DIY Love Bug Cupcakes for Valentine's Day | Step by Step Tutorial | by Carrie Sellman for TheCakeBlog.com DIY Love Bug CupcakesValentine's Day is just around the corner and that means it's time for some lovely new tutorials and inspiration! Today's DIY is an idea that's been floating around in the back of my mind for three years now.... just waiting for me to give it a try. Finally, this silly little idea of mine is making it to the blog. Good news is, I think they were worth the wait. Hopefully you agree! Remember those cute little pom pom art projects you used to make as a kid for Valentine's day? You know the ones... pom pom bodies, googly eyes and little antenna ears. Well, that childhood favorite is becoming a sweet little cupcake project. Super easy. Super simple. And fun enough to get the kids involved. It's Love Bug Cupcakes!

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Snowy Angel Food Cupcakes  |  By Carrie Sellman Recipe: Snow Angel CupcakesThe holiday season is well underway. This is the craziest, busiest and most wonderful time of the year! Whether you're an entertaining newbie or a seasoned pro, the role of hostess can be a stressful assignment. But entertaining doesn't have to be hard. You just need a plan to make it all happen! So grab your girlfriends and celebrate the season with a fabulous girls' night in. We're keeping it elegant and effortless with light angel food cupcakes and a glass of Sparkling Margarita. It's a refreshing change to the same old, same old holiday party. Let's start with the cupcakes and move on from there! Priorities, right? Planning the cake always comes first!

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DIY Monster Eye Cake  | by Carrie Sellman  |  TheCakeBlog.com DIY: Monster Eye CakeIt's Friday and the month of October is in full swing. Which can only mean one thing. It's time for some silly Halloween fun! I have a new DIY for you today and it could not be simpler. Seriously, this little cake project is for anyone and everyone. Bakers of all skill levels and ages can join in on this googly eye fun. I mean it, you really can't mess this cake up. Crooked. Lopsided. Messy icing. Not a problem at all... when you're a monster!

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Chocolate Truffle Cupcake | dark chocolate ganche with hazelnuts, topped with milk chocolate buttercream, more ganache and a hazelnut crunch truffle | TheCakeBlog.com Godiva Truffle Flight & Cupcake RecipeIf you're like me, there is nothing more blissful than chocolate. Except maybe an evening filled with chocolate truffles, girlfriends and a glass of Prosecco! I've partnered up with Godiva to bring you inspiration for the ultimate girls' get together and a new cupcake recipe. It's a Girls' Flight Night featuring Godiva's new Truffle Flights. So it all starts with Godiva's new line of Truffle Flights. The concept is much like a flight of wine, except we're indulging in chocolate! A box of six truffles, each one a different flavor to linger over and savor. Placed in a tasting order that builds in intensity, starting with a lighter, delicate truffle and grows bolder as you go. It's a whole new way to experience chocolate, enjoying each subtle note, texture and aroma. It is a chocolate lover's heaven in a sweet little box. And the perfect foundation for a fabulous girls' night!

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Lemon Blueberry Cupcake Recipe  |  TheCakeBlog.com Recipe: Lemon Blueberry CupcakesOver the years, I've come to a conclusion. There is no better way to say thank you than with a thoughtful gesture. Anyone can say thank you, but showing that you're thankful is another story. Personally, I like to show my thanks with a baked good of some sort. Makes perfect sense, right? Whether it's sending cookies in the mail or delivering a fresh batch of cupcakes, it's my favorite way to show appreciation. Today's delicious cupcakes were made as a double thank you. First and foremost, they thanked friends who helped out during our recent move. Yes, we've moved again. Making this move #7 in 5 years. Wow, that's a lot of boxes! But I'm happy to say that this move should last us a while. And once I rid my office of all these boxes... I shouldn't have to look at any for a few years. The second half of this cupcake thank you is for you! For hanging in there with me and this blog for the last 5 years! Even during the slow months when life takes the front seat and posting gets shoved to the back. Since I can't personally deliver cupcakes to all of you, I hope you'll enjoy the recipe for these Lemon Blueberry Cupcakes.

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Chocolate & Churros Cake  |  TheCakeBlog.com Spiced Chocolate & Churros CakeIf you caught my vanilla cake recipe post last week, you may remember that I was feeling a little vanilla about vanilla. After all these years, my love affair with vanilla cake had grown tired and stale. And like any relationship going through a rough patch, we needed to zest things up a bit! So I put everything on hold and spent some serious quality time with this recipe. And I'm happy to report that today is a new day for vanilla cake. One that is fresh, bright and oh-so-delicious. Even a tad spicy... it's a Spiced Chocolate and Churros Cake!

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Classic Vanilla Cake Recipe  |  TheCakeBlog.com Recipe : Classic Vanilla CakeToday's post is a two-parter. One part recipe. One part love story. A love story that started years ago, way back in high school. At first, this love of mine was not accepted by my family. You see, my family had always been a chocolate cake family. Chocolate cake always and forever, all birthdays and celebrations. But then, I met vanilla.

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DIY Speckled Robin's Egg Cake  |  TheCakeBlog.com DIY: Speckled Egg CakeIt might not feel like it, with cold air and snow still hanging around, but Spring is just around the corner. Before you know it, the first buds of green will be popping up on tree branches. Birds will be chirping. Flowers will be blooming. And Easter will be on the way! So today we're getting ready with a new cake tutorial that is all about Spring! Inspired by the gorgeous color and texture of robins' eggs, this cake is super easy and incredibly fun. And completely achievable for all levels of bakers, to include your favorite little egg-hunters. It's a DIY Speckled Easter Egg Cake tutorial and I hope you enjoy it!

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No-Bake Mini Truffle Tarts  |  TheCakeBlog.com Holiday Cookie ExchangeWith the hustle and bustle of the holiday season, it's nice to slow down for a moment and do something special for your friends and loved ones. One of the most classic ways to show we care is to give the gift of baked goods! Because really, who doesn't appreciate a sweet homemade treat? So today some of my blogging and baking friends are swapping cookies... virtually! And can you guess the best part? You'll enjoy six new recipes to add to your holiday baking list. Plus some creative packaging ideas for gifting! It's a Virtual Holiday Cookie Exchange!!

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DIY Marshmallow Spiderweb Cake  |  TheCakeBlog.com DIY : Marshmallow Cobweb CakeSo now that we're officially in the Halloween spirit and inspired to bake, here is a super easy DIY for you to try at home. There's no piping, no painting and no wrong way to do it! You just need marshmallows, two hands and some imagination! It's a creepy, crawly Marshmallow Cobweb Cake! And I have a simple tutorial to show you how to do it!

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Baked Apple Donut Recipe  |  TheCakeBlog.com Recipe : Baked Apple DonutsI absolutely love this time of year! The crisp chill in the air and leaves turning every shade of golden. Apples and pumpkins are at their prime and ready for picking. Now that we live in Florida.... most days are sunny, bright and about 85 degrees. Warm skies and palm trees do not make for a typical fall. Don't get me wrong. I am not complaining about beautiful weather. After spending several years in Illinois, I certainly do not miss the zero degree, grey-skied winters. But I do miss sweaters and tall boots... the smell of leaves burning in the distance and the feeling of Autumn. Last fall, we took advantage of our northern locale and hit the local orchard for some apple picking fun. We came home with a bushel of fresh-from-the-tree apples and a box of freshly fried apple donuts. Oh my goodness! I'm not sure what was gone first. Okay, truth be told.... we enjoyed apples for weeks but the donuts were gone fast! This year, we can't just gaunt over to the nearest apple orchard. So I was thrilled to see the large displays of Honeycrisp Apples at the market. Into my basket went many large, gorgeous apples with the intent of recreating those delicious apple donuts at home. So that's what I have for you today! Baked and delicious. Soft and tender on the inside with a serious cinnamon crunch on the outside. Filled with cups of grated apple, cinnamon and nutmeg. My recipe for Fresh Apple Donuts!

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Chocolate Chip Cookie Cake  |  Carrie Sellman for TheCakeBlog.com DIY : Chocolate Chip Cookie CakeLast month we celebrated a very special birthday in my house... my husband's! Of course my husband likes cake. Or is at least smart enough not to tell me that he doesn't like cake. But I know, deep down, that his true favorite is chocolate chip cookies. It's pretty apparent. And trust me, I've come to terms with this over the years. So this year I decided to celebrate his inner cookie monster and do something a little different for his birthday 'cake'. A cookie cake like none I had seen before. The ultimate cookie cake, with one cookie layer for each of the years we've been together. Layers upon layers of chocolate chip cookies and buttercream icing, stacked tall and high. So grab a knife and a cold glass of milk because we're celebrating a wonderful man, my best friend and most loyal supporter, with a 12 Layer Chocolate Chip Cookie Cake!

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DIY Fondant Pinwheel Cupcakes | TheCakeBlog.com DIY: Patriotic Pinwheel CupcakesLast Monday, I kicked off our big Red, White and Blue Week by sharing a fun new tutorial as a guest post over on The TomKat Studio. My Patriotic Pinwheel Cupcakes! Your response to these fondant pinwheel toppers has been wonderful! I shared the step by step instructions to make the basic solid colored pinwheel {here} but many of you have asked about the peekaboo patterns. The bold stripes and playful dots add a festive touch to these pinwheels, making them perfect for Independence Day! So, today it's round two for the DIY pinwheel cupcakes.... I’m going to show you how to make them pretty with polka dots and stripes!

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Patriotic Cheesecake Shots for July 4th | by Carrie Sellman for TheCakeBlog.com Stars & Stripes Cheesecake ShotsWith the 4th of July holiday right around the corner, we're gearing up for a big week here on the blog. Next week will be full of brand new and beautifully patriotic sweets. With a fabulous Red, White & Blue Cake Series (similar to the 12 Cakes of Christmas back in December, but even better!) that I'm dying to share! Plus a few surprises along the way. And since my mind is already in red, white and blue mode, I thought we'd head into the weekend with these little treats. I shared this recipe over on Hostess With the Mostess last July but never shared the recipe here on my own site. Hope you enjoy my Stars & Stripes Cheesecake Shots!

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I Love You S'Mores | by Carrie Sellman I Love You, S’More!Valentine's Day is tomorrow! If you're still looking for a sweet treat for your loved ones, I have just the thing! A super easy, last minute idea that you can pull together in no time flat! Stop at the store tonight and pick up three ingredients. In less than 10 minutes, you'll have them saying.... I love you s'more. To which you'll reply... No... I love you s'more. No... I love you s'more! No... I love you s'more! No, I love you S'MORE!! Read More...

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Chocolate Kiss Cupcake | by Carrie Sellman for TheCakeBlog.com DIY: Chocolate Kiss CupcakesValentine’s Day is quickly approaching, and I think we can all agree… chocolate reigns supreme when it comes to Valentine’s sweets.  So I have a chocolatey cupcake created just for you.  In a few easy steps, your cupcakes will be all dressed up and ready for Cupid’s holiday.  What better way to give hugs and […]

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Ice Cream Cone - Sparkling Christmas Trees Sparkling Christmas TreesOkay, so I know I'm not the only one who isn't quite ready for Christmas. If you're still getting your goodies and sweets together, I have one last DIY project for you today. It's incredibly easy and quick but with impressive results. I did this project from start to finish {including photos and clean up} during nap time on Sunday. So when I say quick, I mean quick! Ice cream cones get a coating of shimmering, sanding sugar and... Voilà! Sparkling Christmas Trees! An elegant decoration for your holiday cakes and cupcakes. Or simply arrange numerous trees on a cake stand or elegant serving tray for a festive centerpiece. Read More...

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Cupcake Liner Christmas Tree Cupcakes DIY: Cupcake Liner Christmas TreesWe officially kicked off the holiday season on Monday with our annual Crate and Barrel Giveaway! And what better way to continue the fun than a new Christmas Cupcake Liner Craft? If you’re a regular reader, you know we love a good cupcake liner craft! And why not? They’re adorable, easy and make great use of the extra cupcake liners we all have lying around. A few weeks ago, I found my inner Santa and came up with a fun new tutorial for you. In a few simple steps, you’ll be able to 'spruce' up any cupcake. So break out your tape, extra baking liners and let’s get started! Perfect for Christmas goodies and easy enough for the kids to craft… hope you enjoy my Cupcake Liner Christmas Trees! Read More...

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Little Lamb 1st Birthday Party Sadie Had a Little LambYou may remember back in September when things got kind of quiet on the blog... and I mentioned my daughter's 1st birthday was coming up. Our sweet little Sadie turned one, right in the middle of our move to Florida. I debated for months whether or not we could swing a birthday party amidst all of the chaos. But a child only has one 1st birthday! And that is definitely something to celebrate! Sadie absolutely loves everything soft, furry and fluffy. So I decided to embrace this and build a theme around her very favorite stuffed animal. Her little lamb. The colors were whites, creams, light caramel and chocolate brown with lots of fluffy, furry, wooly textures. That meant anything and everything lamb related like wool, yarn, felt and fleece with a touch of burlap thrown in. I wanted it to look and feel cuddly soft with lots of different textures for her to touch. Just like her little lamb. Together with good friends, we celebrated this special day with a modern update of an old classic…. Sadie Had a Little Lamb! Read More...

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Chevron Cake for BRIDES Magazine by Carrie Sellman for Half Baked - The Cake Blog BRIDES Magazine Feature!Today is one of those rare occasions... when I share one of my own cake designs. I primarily write about cake now, but occasionally I get the opportunity to design something new. I've been dying to post this for months, but I had to see it with my own eyes first! I am tremendously honored to have a second cake featured in BRIDES Magazine! Really?!? Yes, really! Back in September, I shared a cake I designed for BRIDES Most Beautiful Cakes of 2011. I truly did not think it could get much better than that moment, until the editor contacted me about a second cake! This time, the request was to create a design inspired by the oh-so-popular chevron pattern to be featured on their 'White Hot' trends page. And it’s finally here, in print!! My Zippity Zigzags, Chevron Cake! Read More...

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{super easy} Cupcake Liner Witch Hats  | by Carrie Sellman  |  TheCakeBlog.com DIY: Cupcake Liner Witch HatsI generally have a rule about rushing the season... that is, I try not to. But Halloween has been in the stores for so long now that it's starting to go on clearance. So today, I'm officially kicking off the Halloween season here on Half Baked! And what better way to start things off than with a fun Halloween Cupcake Liner Craft?

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Retro Flower Cake by Carrie Sellman for BRIDES Magazine BRIDES Magazine’s Most Beautiful CakesThis post has been a long time coming and I've been dying to share it with you! But I wanted to see it with my own eyes first! And it's finally here, in print!! I am tremendously honored to be included in BRIDES Magazine's America's Most Beautiful Cakes for 2011!! I could not be more flattered and humbled to be included with some of my favorite cake icons of all time! Read More...

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Milkaholic Sip & See Baby Shower Milkaholic Sip & SeeI've been dying to share this event with you for months! It debuted yesterday on Hostess with the Mostess (yay!) and I'm thrilled to share some additional images and details with you today. My husband and I hosted a co-ed baby shower for our friends, Ted and Meredith, in honor of their newly adopted son, Colin. Ted and Meredith anxiously waited for Colin’s birth and we were all thrilled when he officially became their son. We were honored to welcome Baby Colin with this modern Milkaholic Sip & See. Read More...

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